Of all available promotional products, I can’t think of a better return on investment than the advertising calendar. When your calendar is on a client’s or prospect’s desktop or wall, they’ll see your “ad” every working day throughout the entire year. And when they need your type of product and/or service it’s your business name that will pop to mind immediately. This is true “Top of Mind Advertising”.
Statistics show that households have an average of four calendars per home and that the typical businessperson has an average of 2.5 calendars in his/her immediate work area. There is no question that calendars are a necessity as people juggle busy personal and business schedules. The demand for calendars on an annual basis provides an ideal opportunity to use them as an advertising vehicle.
One-to-one marketing: Seeing your calendar at home or at work every day of the year builds brand loyalty—the kind of loyalty that is hard to get with any other form of advertising. Best of all, it’s these loyal customers who recommend your brand to others.
Cost per Impression: You’ve most likely heard the term. Let’s say you decide on a three dollar calendar. It’s a given that your calendar will be looked at a minimum of once a day for the whole year. That amounts to an eighth of a cent a day!
The Testimonial: Anyone who sees your business name on the calendar on the client’s desk or wall will automatically assume that person is doing business with you. It acts as a testimonial to your business!
TIP: If placing your add on a desk calendar, be certain to include a “second-side” imprint. This will make certain that the individual sitting opposite your client’s desk will see your ad too!
R.O.I.: My own experience with the calendars that AdVantages distribute to our clients is that the calendar is the only advertising people ask for. Customers essentially ask for this advertisement year after year. People need and use calendars to manage their time and, receiving a calendar as a gift makes it all the more beneficial and provide a superb return on investment.
Calendar advertising is meant to promote your business while building recognition of your brand at the same time. Customers don’t view calendars as advertising— they view them as gifts. People actually look forward to receiving their calendars each year.
