Monday, April 7, 2014

Totes at your fingertips. Excellent tools for any business.

One of the more popular promotional product vehicles are tote bags. Marketing experts will tell you that a sure-fire way to deliver your brand’s message with tote bags. An inexpensive and practical way to get your name into the hands of your potential customers and clients and with a low price point and hundreds of uses, custom tote bags are excellent tools for any business. Whether you need giveaways for an upcoming conference, or an item to mail to your current customers, light, foldable and durable logo bags are a great way to broadcast your company's brand message. Handouts to your employees or clients for Earth Day (April 22nd.) can remain a fresh an uncompromised backbone of your advertising campaign when they are protected. And with the boldest and most unique line of designs available, the receipt of one of these high-quality marketing products feels more like a gift rather than an advertisement. What better way to be noticed at your next tradeshow or event? Here is a great selection to choose from. Click ici. http://tinyurl.com/mokgcm8

Tuesday, April 1, 2014

Content Length Online Found Imperative To Marketing Effectiveness

How long should a blog post be? When is a YouTube video too long? What’s the ideal length for a Facebook post? Online content that overstays its welcome loses its effectiveness, and a number of guidelines have emerged on ideal lengths and durations for effectual marketing. These guidelines are based on metrics compiled by Orbit Media Studios.
In SEO (search engine optimization) terms, a blog entry should be around 1,500 words in length, according to the data. An analysis of high ranking pages by serpIQ, a provider of SEO keyword and competition analysis, found that longer is better, as lengthier pieces are more likely to be relevant. Longer pieces are also more likely to be linked to by online readers.
As for video content, viewers are more likely to watch a shorter video in its entirety. The percentage of viewers who watch an entire video is a factor in the rankings of the world’s second most popular search engine, YouTube. The average length for the top 50 videos on YouTube is two minutes, 54 seconds.
Track Social, which measures and benchmarks social media performance, has found greater audience engagement with shorter Facebook posts. While images in a post raise response rates, the company’s research has found that once the post exceeds 140 characters in length, engagement begins to drop off.

Content courtesy of PPAI Publications