Friday, January 29, 2016

5 Effective Ways to Measure the ROI of Promotional Products

Is your swag really working? You hand out hundreds of branded journals at a trade show. You freely give out mugs and tote bags at career fairs. You’re generous with promotional pens; you have been giving them out for years. At some point, you just feel like you can’t keep track of all these giveaways and pinpoint their value to your company. 

The truth is promo products can be easily traceable. Here are 5 simple methods to do that:

1. Strong CTA
When tracking the results generated by promotional products, a solid CTA (Call-to-Action) is an absolute must. A CTA makes it simple to measure the effectiveness of your giveaways and should be used with every other strategy you adopt from this list.
Want some examples? “Get a free trial,” “Talk to a consultant anytime,” “Answer the online survey,” “Get 20% off.” A CTA asks the person to take an action and makes it clear how to do so.
Print an offer with a strong CTA directly on your promo and monitor the traffic it generates. If the offer is useful and relevant for the consumer, you will have no problem seeing people react to strong CTAs.

By making your CTA simple and appealing, you ensure that your recipients will take you up on your offer.

2. Social Media Hashtags
Smartphones and social media are part of a consumer’s daily life. Put the hashtag you want your consumers to use on your promo items and track how many times that hashtag is referenced. Once you have identified those using the hashtag, you can follow them all the way through the buying journey.

3. QR codes or unique URLs
You can create a landing page for your promotional campaign and print the URL or a QR code on your giveaways. Here you go – now you can track the hits/leads/sales that come directly from the products.

4. Phone numbers
Create a specific phone number and place it on your promos, tracking the number of calls that come as a result of the giveaways.

5. Promo Codes
Promo codes are given out everywhere – websites, social media, TV and radio ads, email marketing campaigns -- all day long. Print a promo code on your promotional product. It acts as a strong CTA and can be easily tracked and traced for an ROI report.


For example, in a sports event, when giving customers a custom branded bag/cap/jersey of the team they are there to watch, place a CTA on the package or on the product itself telling them to go to the team store in the next 3 days and use a certain promo code for 20% off their next purchase. You can measure the ROI with the number of times the promo code is used. 

Thanks to our supplier partner SpectorandCo for allowing us to republish this blog.

Tuesday, January 19, 2016

4 Ways to Increase Your Pinterest Visibility

Do you want more visibility from your Pinterest marketing?

Are you looking for ways to get your pins and boards seen by more people?

There are some quick and easy tactics you can use to help more of the right people find and share your content on Pinterest.

In this article you’ll discover how to increase the visibility of your content on Pinterest.

#1: Understand Who Uses Pinterest


It’s important to approach each social media platform as a unique entity. Although many networks have similarities, Facebook is different from Twitter, Pinterest is different from Instagram, and so on. One big difference among social platforms is your audience.

Here’s a look at Pinterest’s overall demographics:
Pinterest has 100 million daily active users, with over 500 billion Pinterest pins.
80% of Pinterest’s users are female and 90% of all pins are created or shared by women.
13% of adult men who are online use Pinterest, with a 120% growth in male users in 2015.
Millennials are using Pinterest as much as Instagram.
67% of Pinterest users are under the age of 40.
60% of Pinterest users are from the U.S.

If you have a business account, you can get a picture of your unique audience demographics with Pinterest analytics. You can see whom you’re connecting (and not connecting) with. To access Pinterest analytics, click the Analytics tab in the top-left corner of the screen and select Audience.

Once you have a good understanding of who your Pinterest audience is, you’ll be able to create relevant content for them.

#2: Appeal to Users Preferences


It’s important to find out what your specific audience’s interests are so you can better tailor your content to them. Check out your Pinterest analytics to see your best-performing pins and boards and discover their other interests.

Identify Top Content

Choose Analytics > Profile to view engagement metrics for your Pinterest content. You’llsee your top pins and boards from the past 30 days and how many impressions, clicks, repins, likes and either pin type or numbers of pins on the board.

This data provides insights into which pins and boards are resonating with your Pinterest audience.

Look at Audience Interests

You can also review your analytics to see insights about the interests of your Pinterest audience.

Choose Analytics > Audience and click the Interests tab to see images and labels describing common interests your audience members share. Some interests are generic, like Quotes, and others are more specific, like Casual Outfits.

Try to find ways to incorporate your audience’s other interests into your content. For example, if you run a cooking website but notice that a large percentage of your audience is also interested in camping, you can create pins like “10 Best Recipes to Make While Camping” or “Snacks for the Campfire.”

The more you adapt your content to appeal to your target audience on Pinterest, the better you’ll be able to connect with them.

#3: Write Search-Friendly Descriptions


Though Pinterest users will often scroll through their main feed or the feeds of selected topics (such Women’s Fashion, Cars and Motorcycles or Geek), they’ll also frequently use Pinterest as a search engine to find content they’re interested in. Because of this, it’s important to add relevant tags and keywords to your pins.

Strategically place keywords in the descriptions of your pins and in your boards to help users find your content when they’re searching or browsing through feeds of a related category.

For example, if your keyword is “campfire recipes,” make sure you highlight it in your board description.

Though not as prevalent as on Instagram and Twitter, hashtags make a frequent appearance on Pinterest. They aren’t clickable, but they are searchable.

According to research, over 80% of pins are repins. This means that if people who find your content like it, they’ll likely repin it and share it with their followers, giving your content even more exposure. Adding hashtags to your boards and pins increases the chances they’ll be found in search.

#4: Install Plugins on Your Website


To increase your Pinterest following and connect with your target audience, you’ll want tomake it as easy as possible for users to pin content from your site. The best way to do that is to provide Pin It buttons. When users click on a Pin It button, a window pops up allowing them to create the pin and post it to Pinterest. It’s a simple and effective way to encourage pinning.

Here are some other Pinterest tools to consider for your website:

Pinterest Follow Button: If you want to encourage users to follow you on Pinterest, this is a great tool to have. It’s a plugin that’s quick and easy to install. With one click, users can follow you on Pinterest.

Pinterest Pinboard Widget: This widget lets you display thumbnails of your latest pins on your website. This can be useful to highlight recent pins and boost engagement. You can send your audience right to your Pinterest page, instead of just hoping they pin content from your site.

WordPress Pinterest Pin It Button: This tool comes in both Lite and Pro versions. The basic premise is that when the user hovers over an image, a Pin It button appears. If the user clicks the button, it automatically creates a pin. With either version, you can preselect the image users will pin (though users can change this and choose the image they want), and place Pin It buttons anywhere using shortcodes.

After you install a Pin It button on your website, make sure you test the button. You’ll want to see where and how the tool creates the text descriptions for the pin. For example, the tool I chose uses the alternative text for the image. Since many pinners don’t change or add the description themselves, you can have a coherent, appealing and keyword-centric description preloaded.

Final Thoughts

You’ll make it easier for people to find you by adding social sharing Pin It buttons to your site and using smart tags and keywords in your descriptions.




ABOUT THE AUTHOR, Ana Gotter



Ana Gotter is a freelance writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted atanagotter.com.

Other posts by Ana Gotter »




Thanks to http://www.socialmediaexaminer.com/ for this post content.

Monday, January 11, 2016

5 Bad Habits That Are Holding You Back in the Office—and How to Put an End to Them


By Jo Eismont


There’s a quote from Benjamin Franklin that says, “Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.” Since reading that recently, I’ve been contemplating exactly what my net worth would be if I dialed down some of my own less-than-desirable habits—especially in the office.

And what better time to contemplate that than right now—with 2016 just starting out. After all, according to good old Ben, it’s only by ridding yourself of the bad that your true impact on the world can shine through.

On that note, here are five all-too-common bad habits that might be holding you back in the office:

1. Saying Sorry When You’re Not

How often do you start a hard conversation at work with, “I’m sorry but…” Quite often, I bet. (Especially if you’re a woman.)

But automatically using this defense mechanism doesn’t do you, or the person you’re saying it to, any favors. In an article on The Muse, writer Angeline Evans says that it “can actually undercut your professionalism by introducing doubt and diminishing others’ confidence in you.”

The next time you’re tempted to say it, test out one of these responses instead. You'll feel better—and you'll have more productive interactions.

2. Being a Conversation Hog

Yes, you have wonderful ideas, thoughts, and opinions. Oh, also jokes. (Can’t forget the jokes!) But despite all this, you never get all that much praise after a meeting in which you so generously took the lead.

That’s because, if you’re an extrovert like me, you may have a tendency to hog the conversation—and ignore cues that other people want to jump in or straight up leave. Cues like people looking at their phones instead of making eye contact, constantly interrupting you, or suddenly “having to move” to a different part of the office when you walk over and start sharing an idea.

This year, make an active effort to listen more than you speak. That means forcing yourself to take a beat before weighing in—and then, after that beat, making sure to end all your thoughts with, “What do you think about that?” or “Would love to hear your thoughts!” This forces you to listen to what others have to say.

3. Setting Up Meetings for No Reason

Here’s a a scary statistic for you: Executives spend, on average, four hours per week preparing just for status update meetings. You know what I mean—the meetings in which at least three people will say “Nothing much new from me this week. I’ll pass to Kevin.” That’s simply not an efficient use of anyone’s time.

So, this year, executive or not, make a promise to yourself that you won’t set up any meetings without asking yourself what the point is first. No, I’m not being obnoxious. Make sure every meeting you arrange has a clear purpose, as well as a good reason for why the information can’t simply be disseminated in an email.

And, when you have to plan one, you can ensure that it’ll be short, productive, and to the point by sending out an agenda in advance. Or even making it a stand-up meeting! You’ll be pleasantly surprised how much faster everything moves when people are on their feet.

4. Being a “Model of Efficiency”

You’re a really task-focused person and you love to come into the office early, tackle your inbox and be productive all day long. Lunch breaks? What are those? Small talk in the kitchen? Who has time to hear about a co-worker’s weekend?

But by channelling a robot at the office, you’re robbing yourself of the chance to get to know your colleagues. Which, the benefits of liking the people you work with aside, inevitably makes your job harder down the road. Who will Carol want to help more? John, who always grabs a coffee with her at 3 PM? Or you, the machine who sits in the same place all day and has never attempted to have a conversation?

Not to mention, behaving like this is setting you up for burnout. No one can work nonstop. Nope, not even you, the person who has to-do lists for her to-do lists. So, do yourself a favor, and take a breath every once in a while. Or better yet, a lunch break.

5. Venting Without Action

Admit it, you’ve indulged in some intense venting at some point—to your co-workers, to your friends, to your loved ones. When you’ve had a bad day, week, or year, it can take superhuman effort to respond with dignity and reasonableness at all times. So vent! Get it all off your chest over a glass of wine. But do so within reason. Otherwise it’s just whining—and that’s pointless and counterproductive.

This year, you need to set a limit for yourself. You can vent for one glass of wine, but over the next one you have to come up with a plan of action. Is your co-worker always giving you unconstructive criticism? Confront her (when you’re sober) and put an end to it. Does your boss keep changing the team’s goals without telling anyone? Email him or her and ask if you can find a time to go over your daily, monthly, and quarterly goals. Someone keep eating your lunch, despite the fact your name’s written all over it? Buy a lunchbox and keep it by your desk.

I promise that as good as venting feels, taking action and resolving the problem feels so much better!



So let’s look forward to 2016, the year in which you ditch all these unnecessary habits in order to let your best self shine through.




About The Author

Jo is a web and social media editor for Insights with years of experience in the learning and development industry. She’s completely passionate about doing what you love and loving what you do. 

This blog article is courtesy of The Daily Muse. We suggest you subscribe to their newsletter. Always informative and thought provoking! See them at thedailymuse.com