Here is an example of how firms like AdVantages can brainstorm with you to find a clever way to be sure your brand is desirable and attracts attention.
To help power sales growth, a Boston-area financial firm relies on a steady
stream of referrals from lawyers and accountants. It's no surprise, then, that
key players at the investment company were keen to stay top of mind with these
white-collar professionals. For help with that, they turned to promotional
products distributor partner.
After
consultation and brainstorming, a program was pitched in which important
referral contacts would receive a promotional gift every other month. The
client liked the idea, and the roll-out revved into gear in April with a
promotion themed around the start of baseball season. It centered on sending
about 300 referral feeders a Baseball Tube.
The logoed tube bore the financial firm's
branding and contained game-day delectables enjoyed by baseball fans: Cracker
Jacks, Big League Chew and ballpark peanuts. Each item was logoed, and the gift
came with the tagline, Looking
forward to a great 2014 season with you. The client was very
excited about the campaign, and another round of gifts is in the planning
process. One option is a desk egg tucked in a nest of gold paper clips with the
slogan, Let us help you grow
your nest egg. A good tip to remember: Promotional programs that reward referral networks can help you increase referrals – and thus sales. To get things started, be sure to contact us (613) 938-8591 or sales@advantagesadvertising.com. Visit us online too: advantagesadvertising.com.
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