Featuring guest blogger Brian Hughes, Internet Marketing Director at farfromboring.com
The impetus for protecting our environment has been growing steadily for decades, and recognizing that is important. This is true not only for those with concerns about global warming and air pollution, but for people in all areas of marketing and business. If a high quality product can be made in an eco-friendly way, consumers tend to prefer the eco-friendly version.
Marketing trends, like politics, have always depended on popular demand. Richard Nixon was one of the most environmentally friendly presidents (establishing the Environmental Protection Agency and the Endangered Species Act) because he understood people cared about the environment in the early 1970s. Businesses and corporations need to recognize people care deeply about the environment today, and should act accordingly.
If your promotional paraphernalia is green and eco-friendly, it promotes a positive image that shows you care about the environment.
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