It’s no secret that trade show success is directly related to how much effort you put into it. The right combination of preparation, eye-catching displays and merchandise can result in serious sales. In fact, the Center for Exhibition Industry Research has determined that 83% of show attendees have some sort of buying power and 79% say tradeshows help them decide what products to buy. [
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Take advantage of the face to face opportunities shows provide with these ideas to help you stand out and get attention in a crowded space.
Less Is More
It may be counterintuitive to employ a “less is more” philosophy in your space, but limit your display to key products that are eye-catching to start a conversation. The last thing you want is people leaving your booth to escape the overwhelming feelings that can accompany a cluttered space.
- Use a selective assortment of colorful, innovative and new products to start conversations. If you have a favorite product be sure to include it in the display – your excitement will be contagious!
- Keep things within reach and organized in categories that make sense to you. Group products by type, or marketplace trends.
On Display
While a trade show can be a large investment of your time, energy and money, you don’t have to break the bank to create an effective display. Be creative to build a space that grabs attention and makes the most of your booth space – no matter what size.
- Look up! Vertical displays help in utilizing minimal booth space. Use vertical shelving units, risers, or even drying racks for hanging items.
- Professional looking booths and accessories always are a top priority. Here's where our experience will be invaluable.
- Small budget? Check Craigslist and Facebook Marketplace for inexpensive shelving options. Tiny budget? Just cover cardboard boxes with cloth for low-cost shelves.
- Don’t forget to leave plenty of space to interact with visitors, hand out flyers and showcase catalogs.
Take-Aways
A unique giveaway with WOW factor is going to get people talking and keep your business top-of-mind after the show is over. Items that have a story provide a built-in conversation starter and give you plenty to talk about.
- Do your research. Prior to the show make sure you understand who is attending. The demographic at the show will help determine the best giveaway item (IE: Young crowds respond well to technology).
- Ask friends/suppliers who have been exhibitors at trade shows for their experiences - good and bad. You'll be surprised what pitfalls you can avoid and what marketing ideas to use.
- Bring functional handouts that are useful and/or interactive. Take the time of year into account and be sure to merchandise for holiday and seasonal factors. Again, lean on us for suggestions and ideas.
Questions to Ask Your Suppliers
- What are the hottest products right now?
- What are some emerging trends in the industry?
- What are your best sellers?
- Do you have a list of high-margin items?
- Why have you chosen to display these awesome products?
Helpful Hints
- Be sure that a bag is being given away at tradeshow entry. If not, providing a bag as your handout could be the most useful item people receive!
- Remove the guesswork and have an approximate price displayed on products.
- Don’t forget a “goodie item” to attract people to the booth and literature they can take away.
- Use a logoed tablecloth, name badges and lanyards to be sure visitors know who you are.
- If you’re not sure where to start, find client-focused shows like Chamber of Commerce events or shows that are tailored to a specific industry.
- Don’t be afraid of color! Have bright show shirts for staff and remember light & bright when selecting your display and showcasing product.
- If you partner with a supplier, only show their items and ask if they will provide product to enhance your display and maximize your space.
