Small Business Promotional Products

A majority of businesses are small-based ones with a maximum of 20 employees. These companies have limited financial resources to invest in production, which means marketing takes a big hit. The biggest challenge here is to reach out to target audiences with as little investment as possible. This can be achieved only with promotional products.

In this article, we explain why giveaways are the best way for your business to get ahead

1. Low Investment: Let’s suppose you want to give away pens imprinted with your logo and message. For this, you will need to lay your hands on at least 200-300 pens. But here is a fact – getting these pens customized will not burn a hole in your pocket! In fact, you can buy 500 quality pens less than a thousand dollars. What other marketing channel provides you with this kind of financial flexibility? Definitely not TV or print ads.

2. Instant Impression: Giveaways make an impact immediately. They are items that can seen and felt for a long time. You also know immediately how well customers react to your giveaways.

3. Long-lasting Visibility: For a small business, it is crucial to have a marketing campaign that lasts years. This is achievable with giveaways. A bag or t-shirt is capable of winning the approval of your recipients, allowing them to flaunt your logo whenever they use them.

4. Customer Retention: It is often difficult to retain customers. With giveaways, however, you can show that you value your association with them. There is nothing better than a customer who feels appreciated.


5. Instant Employee Recognition: Is your business the new kid in town? Worry not! Get classy uniforms for all your employees. As they travel to work, your business gets valuable promotional exposure around town. Like the reasons listed in this article? How about investing in some quality giveaways for your next marketing campaign?

The Promotional Calendar : True "Top Of Mind Advertising"

Of all available promotional products, I can’t think of a better return on investment than the advertising calendar. When your calendar is on a client’s or prospect’s desktop or wall, they’ll see your “ad” every working day throughout the entire year. And when they need your type of product and/or service it’s your business name that will pop to mind immediately. This is true “Top of Mind Advertising”.

Statistics show that households have an average of four calendars per home and that the typical businessperson has an average of 2.5 calendars in his/her immediate work area. There is no question that calendars are a necessity as people juggle busy personal and business schedules. The demand for calendars on an annual basis provides an ideal opportunity to use them as an advertising vehicle.

One-to-one marketing: Seeing your calendar at home or at work every day of the year builds brand loyalty—the kind of loyalty that is hard to get with any other form of advertising. Best of all, it’s these loyal customers who recommend your brand to others.

Cost per Impression:   You’ve most likely heard the term. Let’s say you decide on a three dollar calendar. It’s a given that your calendar will be looked at a minimum of once a day for the whole year. That amounts to an eighth of a cent a day!

The Testimonial: Anyone who sees your business name on the calendar on the client’s desk or wall will automatically assume that person is doing business with you. It acts as a testimonial to your business!

TIP:   If placing your add on a desk calendar, be certain to include a “second-side” imprint. This will make certain that the individual sitting opposite your client’s desk will see your ad too!

R.O.I.: My own experience with the calendars that AdVantages distribute to our clients is that the calendar is the only advertising people ask for. Customers essentially ask for this advertisement year after year. People need and use calendars to manage their time and, receiving a calendar as a gift makes it all the more beneficial and provide a superb return on investment.

Calendar advertising is meant to promote your business while building recognition of your brand at the same time. Customers don’t view calendars as advertising— they view them as gifts. People actually look forward to receiving their calendars each year.

Click now and view our selection of wall and desk calendars