Think
about where you spend the most time in your home—the kitchen, right? When you
have guests over, chances are that everyone congregates around the
cheese-and-cracker tray at the kitchen island even though there are perfectly
good couches and snacks over in the family room. With the open concept design
trend toward big kitchen islands, and Food Network-inspired home chefs cooking
meals with ultra-fresh ingredients that need chopping and sautéing, the kitchen
is where the action is.
According
to Statistics 2015 in a Time Use Survey, 43 percent of men (up from 35 percent
in 2003) and 70 percent of women engage in food preparation and clean up.
Consumers report that the main reason for keeping a promotional product is
usefulness, they are already primed to be interested in tools that help them
with food preparation and clean up. Kitchen products are a great opportunity
for brands to engage with end users. PPAI research shows that 91 percent of
consumers have at least one promotional product in their kitchen.
Ron
Williams, director of marketing for Fey Promotional Products, says Fey’s Mi
Line of products is all about putting a brand’s message in every home. “Given
that 52 percent of adults spend three hours in and around their kitchen daily,
and 80 percent of households cook with fresh ingredients that need to be
prepped, it’s important to provide practical products that deliver premium
exposure.”
