How long should a blog post be? When is a YouTube video too long? What’s the ideal length for a Facebook post? Online content that overstays its welcome loses its effectiveness, and a number of guidelines have emerged on ideal lengths and durations for effectual marketing. These guidelines are based on metrics compiled by Orbit Media Studios.
In SEO (search engine optimization) terms, a blog entry should be around 1,500 words in length, according to the data. An analysis of high ranking pages by serpIQ, a provider of SEO keyword and competition analysis, found that longer is better, as lengthier pieces are more likely to be relevant. Longer pieces are also more likely to be linked to by online readers.
As for video content, viewers are more likely to watch a shorter video in its entirety. The percentage of viewers who watch an entire video is a factor in the rankings of the world’s second most popular search engine, YouTube. The average length for the top 50 videos on YouTube is two minutes, 54 seconds.
Track Social, which measures and benchmarks social media performance, has found greater audience engagement with shorter Facebook posts. While images in a post raise response rates, the company’s research has found that once the post exceeds 140 characters in length, engagement begins to drop off.
Content courtesy of PPAI Publications
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